whether that's south america in the summer or it's the russians because their local snow is not that good or really americans and europeans who are back and forth between the alps, canadian rocky, rockies. even right now when aspen and vail aren't having the best early season, we're having tremendous snow through the canadian rockies, british columbia and alberta. those resorts are opening early. hotels are full. right now of course you're having this string wind river i believe they're calling it which is dumping tons of snow on the high sierras. they'll be digging out the snow lifts. >> if you've had poor snow the previous season, how does that then -- must reflect into people buying equipment and clothes. snowfall presumably spills out not just into the people who go to the resort, but all the equipment manufacturers get impacted, do they? >> absolutely. we had a really interesting situation that happened over the last couple years. we had a lean year last year which was following a very what we'd call an epic year where it just never seemed to stop snowing. that meant that on tha